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Ideas for Impact
  • What connects an Argentinian car mechanic, a party trick and giving birth?
  • Well defined problems
    • Do ideas matter?
    • Ex 1. Well defined problems
    • Tip: The problem diary
  • Source ideas
    • Let go of the pressure
    • Ex 2. Wild sparks
    • Ex 3. What would your users want?
    • Ex 4. Don't be precious
    • Extra: Steal and stitch
  • Choose the first seed
  • Choose a starting point
  • Ex 6. Filter to five
  • Ex 7. Value for your user
  • Ex 8. Know your skillset
  • Ex 9. Graph it and pick one
  • Summary
    • Fall in love with your idea, but not too much
    • Discussion: Idea, execution or marketing
    • Go further – create a new category
    • Next steps
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Ex 9. Graph it and pick one

PreviousEx 8. Know your skillsetNextFall in love with your idea, but not too much

Last updated 4 years ago

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Now for the fun part. Take a piece of paper and draw a graph with a Y axis labelled User value and an X axis labelled Skillset relevance. Have the values range from 0 to 10 on both axis as below:

Now, using their user value and skillset relevance numbers, add your 5 ideas to the graph i.e. If you had marked idea 1 – 7 for user value and 8 for skillset relevance you'd mark a point on the graph as follows:

Once you've added all your points, look for the point that takes up the most area – this will be the value where your skillset best matches the value for your users:

The area each idea takes up on the graph can be calculated with the following equation:

User value X Skillset relevance = Idea potential

The idea you should pursue is the one that occupies the largest area under the graph i.e. the one with the largest Idea potential value.

Ideation decision graph axis
Ideation decider graph with one point on it