📓
Ideas for Impact
  • What connects an Argentinian car mechanic, a party trick and giving birth?
  • Well defined problems
    • Do ideas matter?
    • Ex 1. Well defined problems
    • Tip: The problem diary
  • Source ideas
    • Let go of the pressure
    • Ex 2. Wild sparks
    • Ex 3. What would your users want?
    • Ex 4. Don't be precious
    • Extra: Steal and stitch
  • Choose the first seed
  • Choose a starting point
  • Ex 6. Filter to five
  • Ex 7. Value for your user
  • Ex 8. Know your skillset
  • Ex 9. Graph it and pick one
  • Summary
    • Fall in love with your idea, but not too much
    • Discussion: Idea, execution or marketing
    • Go further – create a new category
    • Next steps
Powered by GitBook
On this page

Was this helpful?

  1. Source ideas

Extra: Steal and stitch

PreviousEx 4. Don't be preciousNextChoose a starting point

Last updated 4 years ago

Was this helpful?

This 2 hour exercise requires you to use Google effectively (I have a couple of tips on better searches in my User Research workshop, see and ).

The aim is to find concepts and ideas from unconnected fields and see how they could be used to alleviate your user's problem.

The usual difficulty with this exercise is knowing where to start but once you've begun you might find it hard to stop yourself from looking further and further afield.

If you're wondering where to begin I often start by typing problem + "around the world" into Google i.e. "female homelessness around the world". I then flick through the pages of results until something jumps out at me and then I start there and go deeper.

Another way to begin is to type problem + "innovation" into Google i.e. "female homelessness innovation" and flick through the results to find a good starting point.

How to conduct desk research
Why spy on your competitors