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Ideas for Impact
  • What connects an Argentinian car mechanic, a party trick and giving birth?
  • Well defined problems
    • Do ideas matter?
    • Ex 1. Well defined problems
    • Tip: The problem diary
  • Source ideas
    • Let go of the pressure
    • Ex 2. Wild sparks
    • Ex 3. What would your users want?
    • Ex 4. Don't be precious
    • Extra: Steal and stitch
  • Choose the first seed
  • Choose a starting point
  • Ex 6. Filter to five
  • Ex 7. Value for your user
  • Ex 8. Know your skillset
  • Ex 9. Graph it and pick one
  • Summary
    • Fall in love with your idea, but not too much
    • Discussion: Idea, execution or marketing
    • Go further – create a new category
    • Next steps
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