Ex 1. Well defined problems

Take a few minutes to simplify your definition of the problem you are solving and who you are solving the problem for. Keep it simple and don't include any reference to a solution.

If you find your statement is a solution, reverse engineer yourself to the problem – it must be addressing something.

If it helps, follow the customer problem statement template:

I am the customer. I'm trying to what the customer is trying to accomplish. But, the barrier standing in the customer's way. Because, describe why the barrier exists. Which makes me feel, the emotional impact on the customer.

Here's an example from my own business:

  • I am a disabled employee. I'm trying to do my work but I don't have a work environment that allows me to. My employer's work setup prevents me from doing my basic work which makes me feel frustrated.

I'm not a big fan of the customer problem statement template. I prefer a simpler expression of the problem:

  • Disabled employees do not get the workplace experience that is their right.

Use whatever works best for you and aptly describes the problem you are addressing.

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