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Ideas for Impact
  • What connects an Argentinian car mechanic, a party trick and giving birth?
  • Well defined problems
    • Do ideas matter?
    • Ex 1. Well defined problems
    • Tip: The problem diary
  • Source ideas
    • Let go of the pressure
    • Ex 2. Wild sparks
    • Ex 3. What would your users want?
    • Ex 4. Don't be precious
    • Extra: Steal and stitch
  • Choose the first seed
  • Choose a starting point
  • Ex 6. Filter to five
  • Ex 7. Value for your user
  • Ex 8. Know your skillset
  • Ex 9. Graph it and pick one
  • Summary
    • Fall in love with your idea, but not too much
    • Discussion: Idea, execution or marketing
    • Go further – create a new category
    • Next steps
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  1. Source ideas

Ex 4. Don't be precious

Group work

This next exercise is scary. Be strong.

In pairs, I want you to take just 30 seconds each to tell your partner who your user is and what problem they need alleviating.

Now, you each have 3 minutes to come up with as many ideas as you can that might work for your partner's users and their problem.

Take 30 seconds to decide on your favourite 3.

You now have 1 minute each (that's 20 seconds per idea) to tell your partner about the ideas you have come up with for their problem. Now, let go of it all.

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Last updated 4 years ago

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